FTC substantiation requirements
Health claims require documented substantiation. Most agencies write claim copy that creates retroactive liability.
Marketing for supplement brands working under FDA, FTC, and platform constraints.
Built around DSHEA boundaries, the structure-function-claim line, and the processors that wake up wanting to drop your MCC.
Get in touch →PBN of 50+ fitness, weight-loss, men’s-health, women’s-wellness, and longevity domains.
Compounding domain authority on a category Google demotes by default
Network of fitness, weight-loss, and biohacking creators at category rate, not high-risk markup.
Influencer reach in the communities driving most supplement purchase decisions
Direct relationships with Pinwheel, Easy Pay Direct, Soar Payments — plus offshore and crypto.
Payment continuity through Mastercard MCC recodings and FTC-action processor sweeps
60+ verified reviewer profiles on Trustpilot, Bodybuilding.com, and r/Supplements.
Brand equity that compounds the moment your store goes live
Editorial team fluent in DSHEA structure-function claim language.
Conversion-grade copy that does not end up in the FTC enforcement database
Email deliverability stack on supplement-tolerant ESPs with dedicated IP warming.
Inbox placement on a category most ESPs flag and throttle
Health claims require documented substantiation. Most agencies write claim copy that creates retroactive liability.
Mastercard periodically recodes high-risk supplement merchants without notice. Standard processors then drop them.
Meta and Google enforce health-claim policy unpredictably. Categories rotate in and out of permitted status.
Supplement content is YMYL-classified. Quality signal requirements are higher than mainstream ecommerce.
Supplement brands generate FTC and class-action exposure that propagates to agency partners.
The buyer-intent search demand for high-risk supplements is real, direct, and largely under-served by operators who do not invest in marketing infrastructure. The data below illustrates the categories your customers are already searching for. Ranking, paid placement, and direct-channel presence on these queries are direct revenue.
| Buyer-intent keyword | Monthly search volume |
|---|---|
| best supplements | 90,500/mo |
| pre workout supplements | 60,500/mo |
| testosterone booster | 49,500/mo |
| fat burner supplements | 14,800/mo |
Local, eCom, parasite, PBN, negative-defense.
SVC-002Paid acquisition across compliant platforms and gray-market networks.
SVC-003Press, suppression, review management, crisis communication.
SVC-004Forum, Reddit, Discord, Telegram. Community-driven reach where it matters.
SVC-005Funnel, retention, upsell, conversion rate optimization.
SVC-006Conversion-tuned brand and store sites. Built for the vertical.
SVC-007Niche-fluent copy and editorial that respects the audience.
SVC-008Strategy, audits, contingency planning, founder advisory.
Their FTC review of our claim copy caught liability we had been carrying for two years. The audit alone was worth what we paid for it.
When Mastercard recoded our category, the failover was already in place. We did not lose a day of revenue.
Their reviewer roster across Trustpilot and Bodybuilding.com forums gave our launch a credibility starting position none of our competitors had.
Yes. Structure-function claims, sourced statements, and demonstrably substantiated efficacy language convert competitively. Aggressive disease claims do not, and we do not write them.
We track the Warning Letter database and avoid the language patterns that trigger them. We cannot promise zero exposure, but we can substantially reduce the risk surface.
We pre-establish relationships with high-risk processors that underwrite supplement MCC. When Mastercard recodes a category, we have failover ready.
Yes. Nootropics, sleep stacks, weight-loss formulas, testosterone boosters, and adjacent categories all fit our scope. Each has its own claim and channel calibration.
Amazon is its own marketing surface with category-specific rules. We can work it as a channel, but Amazon-only brands need Amazon-native expertise; we partner with that capability rather than do it ourselves.
Most engagements start with a three-week audit. The form below tells us enough to scope the call. Or write directly: contacts@despitemarketing.com. Your brief goes straight to a partner, not a triage queue.