Facebook Ads.
Meta restricts most of the categories we work in — but “restricts” is not the same as “prohibits”, and the operators getting it right are running paid traffic that wouldn’t survive standard review. The work is calibrated creative, multi-account architecture, and recovery infrastructure for the inevitable bans.
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- Ad accounts that survive policy review, with calibrated creative and copy
- Multi-account architecture so a single ban doesn’t zero your acquisition channel
- A documented reactivation workflow when accounts go down (typical recovery: 24–72 hours)
- BM and Pixel hygiene that doesn’t leak signals across compliant and non-compliant assets
- A creative library calibrated to your category, tested at real spend
- 01
Account architecture
Multiple ad accounts, Business Managers, and Pixel scopes set up to isolate risk. A ban on one account never propagates to the others.
- 02
Creative engineering
Copy, image, video built to clear Meta review. No banned trigger words, calibrated imagery, claim language that fits FDA-aware or platform-aware constraints depending on category.
- 03
Campaign architecture
Audience segments, bidding strategy, conversion events, and budget allocation tuned to category. We don’t run the same playbook for adult that we run for vape that we run for cannabis.
- 04
Recovery workflow
When an account bans (and one will), we have a documented reactivation flow: appeal pack, parallel account spin-up, audience and creative library migrated, ad spend continuing within hours.
01 Can you really run Facebook ads for cannabis / adult / pharmacy?
For some sub-categories yes, for others no. CBD with COA and topical-only language: routinely. Cannabis flower and concentrate: no — anyone claiming otherwise is running cloaked campaigns that ban inside 90 days. Adult-tolerant brands (lingerie, sex toys, dating-adjacent): routinely. Explicit adult: no. Pharmacy: prescription is blocked, OTC supplements work.
02 What does account lifespan look like?
Calibrated category: 4–8 months before first ban, often a year+ for well-architected accounts. Edge categories: 1–3 months — which is why multi-account architecture is the only way to run continuously.
03 Do you do cloaking on Meta?
Not on accounts intended to last. Cloaking has a place on disposable assets (see our cloaking and traffic-filtering service). It does not have a place on your primary ad operation.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.