Contingency planning & crisis prep.
Restricted-market businesses operate with a 5–15% annual probability of a category-level platform event — Stripe freeze, Meta ban, registrar takedown, ESP termination, exchange delisting. Contingency planning pre-deploys the response so the event is days of recovery rather than weeks of rebuild.
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- A risk-event model with probability-weighted impact for your specific category
- Pre-deployed response playbook per event type
- Recovery-infrastructure inventory and gap-fill plan
- Communication-template library for each event class (customers, team, regulators, press)
- Annual scenario-rehearsal exercise so the team isn’t learning on the fly
- 01
Risk modelling
What are the most likely failure events for your category, weighted by probability and impact. Stripe freeze is more likely than Meta ban for some operators; reverse for others.
- 02
Playbook drafting
Per event: who acts, what gets done in the first hour, the first day, the first week. Pre-drafted statements, pre-prepared backup infrastructure, pre-named escalation contacts.
- 03
Infrastructure prep
Backup processors warmed before the freeze. Mirror sites deployed before the takedown. Alternative ESPs warmed before the termination. Recovery is fast because the work was done early.
- 04
Annual rehearsal
One scenario rehearsed per year with the full team. Simulated incident, real response, post-mortem. Identifies the gaps the playbook missed.
01 How long does setup take?
6–12 weeks for full contingency posture across all the major event types. Faster if some infrastructure is already in place; slower for cold-from-zero operators.
02 Do I need this if I’ve never had a crisis?
Probability is the question. If you’ve been operating 5+ years with no incidents, you’re unusually lucky and the next incident is probably overdue. If you’re newer, you’ve had fewer at-risk months. Either way, restricted-market incidents are statistical, not random.
03 Will this prevent crises?
No. Prevention isn’t a product. This is preparation: when the inevitable crisis hits, the response is hours of execution instead of weeks of scramble. The difference is usually whether the business survives the incident.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.