Generated Content Funnel.
User-generated content remains the highest-trust signal in restricted-market commerce. The flywheel compounds: more UGC drives more conversion, more conversion produces more UGC, more UGC drives more PDP credibility. We architect the capture, the rights management, the editing pipeline, and the placement across email, SMS, social, ads, and PDPs.
Get in touch→- Service code
- SVC-005.3
- Parent service
- Content →
- Coverage
- 18 verticals
- Engagement modes
- Retainer · Project · Partnership
- Reply window
- < 24h on enquiries
- Capture infrastructure that actually produces content (post-purchase requests, community asks, social listening)
- Rights management and consent documentation that holds up legally
- An editing pipeline that selects, lightly edits, and attributes UGC for placement
- Cross-channel placement so each piece of UGC works on PDP, in email, on social, in paid creative
- Performance attribution per UGC asset — you know which review actually moves conversion
- 01
Capture flows
Post-purchase email and SMS requests, on-site review prompts, social listening for organic mentions, community asks in your Telegram or Discord.
- 02
Rights and consent
Documented consent for each piece of UGC — written, recorded, or click-through. Necessary for both legal protection and content reuse.
- 03
Editing and curation
Most UGC needs light editing: cropping, captioning, tone polish. We curate the highest-conversion pieces and discard the rest.
- 04
Cross-channel placement
PDP reviews, email body content, SMS social proof, paid-ad creative, social-feed reposts. Each piece earns its keep across multiple channels.
01 My customers won’t leave reviews — how do you get them to?
Timing matters more than incentive. Most non-reviewers were never asked at the right moment. Post-delivery + 48 hours, mobile-friendly form, single click to attach a photo. Average uplift on a non-incentivised programme: 5–15× review rate.
02 Can I incentivise reviews?
Carefully. FTC disclosure required, incentive can’t be contingent on positive sentiment. Loyalty-point reward for any honest review (positive or negative) works and discloses cleanly. Cash-for-positive doesn’t.
03 What about negative UGC?
Negative reviews are conversion assets when handled well. They’re the trust signal that the positive ones are real. We never delete legitimate negatives — we publish them, respond to them publicly, and use the response as social proof.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.