WhatsApp Marketing.
WhatsApp dominates commerce messaging in LATAM, MENA, India, and parts of EU — and remains underused by US-centric operators who default to email. We deploy WhatsApp Business with template-message approval engineering, broadcast architecture, and click-to-WhatsApp ad integration.
Get in touch→- Service code
- SVC-004.3
- Parent service
- Email & SMS →
- Coverage
- 18 verticals
- Engagement modes
- Retainer · Project · Partnership
- Reply window
- < 24h on enquiries
- A verified WhatsApp Business account that won’t get rate-limited or banned
- Template messages that pass Meta’s pre-approval for restricted categories
- Broadcast list architecture for jurisdictions where lists are permitted
- Click-to-WhatsApp ad integration where Meta allows it for your category
- Per-region rollout sequence based on where commerce messaging actually converts
- 01
Business verification
Meta Business Verification, WhatsApp Business API setup through a BSP (360dialog, Twilio, or MessageBird). For restricted categories, we engineer the application to clear review.
- 02
Template engineering
WhatsApp pre-approves every marketing template. Restricted-category templates need careful language to clear review. We submit, iterate, get approval.
- 03
Broadcast architecture
Where broadcast is permitted, segmented lists and triggered campaigns. Where it’s restricted, 1-to-1 conversation flows triggered from CRM events.
- 04
Click-to-WhatsApp ads
Where Meta permits ads pointing into WhatsApp for your category, the click-to-conversation funnel often outperforms standard landing-page funnels by 2–3×.
01 Will Meta verify a restricted-category business?
Most of the time yes — the verification is about being a real business, not about your category. Categories where Meta refuses verification: pharmacy, anabolic steroids, RC. Categories that verify routinely: CBD, cannabis (with proper docs), adult retail, peptides, supplements, vape.
02 How is WhatsApp different from SMS?
Higher engagement (~80% open rates vs ~25% for SMS), richer media (images, video, buttons, lists), 1-to-1 conversation flow vs broadcast-only. Cost is per-conversation, not per-message. Different category tolerance — several restricted categories work on WhatsApp that don’t on US SMS.
03 What regions does this make sense in?
Brazil, Mexico, India, Indonesia, MENA, parts of SE Asia, Spain, Italy, Portugal. For US-only operators, WhatsApp is a small-volume channel. For international, it’s often the dominant commerce channel.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.