Crisis mitigation.
Crisis communications for the moments that matter — a regulatory enforcement letter, a public ban announcement, a viral negative review thread, a press exposé. Response playbook pre-drafted, escalation tree documented, and the named crisis-comms partner reachable within hours rather than days.
Get in touch→- Service code
- SVC-009.4
- Parent service
- ORM →
- Coverage
- 18 verticals
- Engagement modes
- Retainer · Project · Partnership
- Reply window
- < 24h on enquiries
- A crisis-response playbook pre-drafted per category and incident type
- Press response and statement engineering when the call comes
- Regulator-correspondence support (with your counsel)
- Platform-relationship crisis escalation when an account ban hits
- Community-side communications and recovery for forum/Reddit/Twitter blowups
- 01
Threat model
What are the most likely crisis scenarios for your category. FDA Warning Letter for supplements. Stripe freeze for adult. Cannabis flower SEO penalty. Each scenario gets a pre-drafted playbook.
- 02
Playbooks
Per-scenario response: who calls whom, what gets said publicly, what gets said internally, what doesn’t get said at all. Templates pre-drafted so the response is hours, not days.
- 03
Live response
When a crisis hits, the named crisis-comms partner is reachable in business hours and on-call for after-hours. Statements drafted, journalist calls fielded, regulator letters supported.
- 04
Post-mortem
Every crisis becomes a playbook update. What worked, what didn’t, what we’ll do faster next time. The library compounds over years.
01 Do you replace my lawyer?
No. We work alongside your counsel. Legal advice is theirs; comms infrastructure is ours. The two functions need to be coordinated, which is what we provide.
02 How fast can you respond to a live crisis?
Business hours: within 1–2 hours. After-hours: 4–8 hours through the on-call channel. Pre-existing clients with documented playbooks get faster response than cold-call crisis intake (which we still take but turnaround is longer).
03 What if I’ve never had a crisis — do I need this?
Restricted-market businesses have a 5–15% annual probability of a category-level crisis (regulator letter, processor freeze, platform ban announcement, press exposé). Pre-deployed playbook is cheap insurance; cold response is expensive and slower.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.