Press release distribution.
Press release distribution allows you to push your brand entity into the news ecosystem — both onto category-tolerant wires and onto the desks of journalists who actually cover restricted markets. Used right, it puts your brand into Google News, into the mid-tier outlets your buyers read, and into the trade press your category considers credible.
Get in touch→- Service code
- SVC-009.1
- Parent service
- ORM →
- Coverage
- 18 verticals
- Engagement modes
- Retainer · Project · Partnership
- Reply window
- < 24h on enquiries
- Your brand cited in publications real buyers actually read
- Coverage indexed in Google News within 24–72 hours
- Earned pickup in your category’s trade press over 2–6 weeks
- Anchor backlinks from authority domains pointing to your priority pages
- Crisis-side narrative control when the timing demands it
- 01
Wire selection
We place releases through wires that accept the category. PRNewswire and BusinessWire bounce most restricted content — we use the wires that the journalists who cover your space actually monitor.
- 02
Journalist pitch
We maintain a shortlist of category-fluent journalists per vertical. Each release goes out with a targeted pitch to the dozen or so who actually cover your niche.
- 03
Release engineering
We write to journalist intake, not corporate boilerplate. Lede in the first paragraph, sourced statements, no clichés. The release reads like news, not marketing.
- 04
Coverage tracking
Quarterly review of placements, share of voice, and earned-pickup ratio. We adjust the wire mix and pitch list based on what actually lands.
01 Why not just hit PRNewswire?
PRNewswire bounces most restricted-category content. Even when it goes through, it ends up indexed in places nobody reads. We use the wires the journalists who cover your space actually monitor — different list per category.
02 How long until coverage?
Wire indexing in Google News: 24–72 hours. Earned pickup from a typical release: 2–6 weeks. Crisis-side coverage when timing matters: same-day pitch, next-day publication where the angle is strong.
03 Will anyone actually read it?
On the wire alone, mostly no. The wire is for indexing and authority backlinks. Earned pickup is where buyers actually see you — and earned pickup is the work we do on top of distribution, not the wire itself.
Tell us about it.
Drop a quick brief or write directly: contacts@despitemarketing.com. Telegram @despitemarketing. Signal @despitemarketing.